Search Results - Kumar, Nirmalya
Nirmalya Kumar
Nirmalya Kumar (born 8 March 1960) is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA). Provided by Wikipedia- Showing 1 - 4 results of 4
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Marketing as Strategy Understanding the CEO's Agenda for Driving Growth and Innovation by Kumar, Nirmalya
Published 2004Call Number: Loading…Click Here to View Status and Holdings.
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Private label strategy how to meet the store brand challenge by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.
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Brand breakout how emerging market brands will go global by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.
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Value merchants demonstrating and documenting superior value in business markets by Anderson, James C. 1953-, Kumar, Nirmalya, Narus, James A.
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