Search Results - Kotler, Philip
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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Marketing management analysis, planning, and control by Kotler, Philip
Published 1980Call Number: Loading…Click Here to View Status and Holdings.
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PRINCIPLES OF MARKETING by Kotler, Philip
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Principles of marketing by Kotler, Philip
Published 1983Call Number: Loading…Click Here to View Status and Holdings.
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MARKETING MANAGEMENT Analysis, planning, and control by Kotler, Philip
Published 1984Call Number: Loading…Click Here to View Status and Holdings.
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Marketing essentials by Kotler, Philip
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Principles of Marketing by Kotler, Philip
Published 1986Call Number: Loading…Click Here to View Status and Holdings.
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Manajemen pemasaran analisis, perencanaan dan pengendalian by Kotler Philip
Published 1987Call Number: Loading…Click Here to View Status and Holdings.
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MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL by Kotler, Philip
Published 1994Call Number: Loading…Click Here to View Status and Holdings.
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Principles of marketing by Kotler, Philip
Published 1991Call Number: Loading…Click Here to View Status and Holdings.
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Marketing for hospitality and tourism by Kotler, Philip
Published 1996Call Number: Loading…Click Here to View Status and Holdings.
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Manajemen pemasaran analisis, perencanaan, dan, pengendalian by Kotler, Philip
Published 1987Call Number: Loading…Click Here to View Status and Holdings.
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Manajemen pemasaran analisis perencanaan dan pengendalian, Jil 1 by Kotler, Philip
Published 1986Call Number: Loading…Click Here to View Status and Holdings.
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Marketing management analysis, planning, implementation and control by Kotler, Philip
Published 1997Call Number: Loading…Click Here to View Status and Holdings.
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Principles of marketing by Kotler, Philip
Published 1996Call Number: Loading…Click Here to View Status and Holdings.
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Principles of marketing by Kotler, Philip
Published 1986Call Number: Loading…Click Here to View Status and Holdings.
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Marketing management analysis, planning, implementation, and control by Kotler, Philip
Published 1997Call Number: Loading…Click Here to View Status and Holdings.
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Kompetisi baru rahsia sukses pemasaran menjelang abad xxi tidak diajarkan oleh teori z dianalisikan secara mendalam dari praktek Jepang by Kotler, Philip
Published 1986Call Number: Loading…Click Here to View Status and Holdings.
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Kotler on marketing how to create, win, and dominate markets by Kotler, Philip
Published 1999Call Number: Loading…Click Here to View Status and Holdings.
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Marketing for hospitality and tourism by Kotler, Philip
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Marketing for hospitality and tourism by Kotler, Philip
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