Search Results - Jones, John Philip

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  1. 1
    When ads work new proof that advertising triggers sales

    When ads work new proof that advertising triggers sales by Jones, John Philip

    Published 1995
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  2. 2
    Does it pay to advertise? cases illustrating successful brand advertising

    Does it pay to advertise? cases illustrating successful brand advertising by Jones, John Philip

    Published 1989
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  3. 3
    What's in a name? advertising and the concept of brands

    What's in a name? advertising and the concept of brands by Jones, John Philip

    Published 1986
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  4. 4
    Fables, fashions, and facts about advertising a study of 28 enduring myths

    Fables, fashions, and facts about advertising a study of 28 enduring myths by Jones, John Philip

    Published 2004
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  5. 5
    How much is enough? getting the most from your advertising dollar

    How much is enough? getting the most from your advertising dollar by Jones, John Philip

    Published 1992
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  6. 6
    How advertising works the role of research

    How advertising works the role of research

    Published 1998
    Other Authors: “…Jones, John Philip…”
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