Search Results - Industrial Marketing and Purchasing Group

Industrial Marketing and Purchasing Group

The Industrial Marketing and Purchasing Group or International Marketing and Purchasing Group (abbreviated IMP Group) is a European research initiative in the field of Industrial marketing established in 1976 by researchers from different countries and universities in Europe. It has evolved into an "informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing", and is also concerned with marketing and purchasing in a business-to-consumer context. The group is also called the Nordic school of marketing. Provided by Wikipedia