Search Results - Hopkins, Claude C.

Claude C. Hopkins

Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Provided by Wikipedia
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    My life in advertising & scientific advertising

    My life in advertising & scientific advertising by Hopkins, Claude C

    Published 1986
    Other Authors: “…Hopkins, Claude C.…”
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  2. 2
    Scientific advertising

    Scientific advertising by Hopkins, Claude C. 1866-1932

    Published 1968
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