Search Results - Hopkins, Claude C

Claude C. Hopkins

Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Provided by Wikipedia
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    My life in advertising & scientific advertising by Hopkins, Claude C

    Published 1986
    Other Authors: “…Hopkins, Claude C.…”
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