Search Results - Hopkins, Claude C

Claude C. Hopkins

Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Provided by Wikipedia
  • Showing 1 - 2 results of 2
Refine Results
  1. 1
    My life in advertising & scientific advertising

    My life in advertising & scientific advertising by Hopkins, Claude C

    Published 1986
    Other Authors: “…Hopkins, Claude C.…”
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  2. 2
    Scientific advertising

    Scientific advertising by Hopkins, Claude C. 1866-1932

    Published 1968
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:

Search Tools: