Search Results - Gummesson, Evert 1936-

Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
  • Showing 1 - 7 results of 7
Refine Results
  1. 1
    Qualitative methods in management reserch

    Qualitative methods in management reserch by Gummesson, Evert 1936-

    Published 1991
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  2. 2
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 2000
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  3. 3
    Total relationship marketing marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

    Total relationship marketing marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-... by Gummesson, Evert 1936-

    Published 2002
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  4. 4
    Qualitative methods in management research

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 2000
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  5. 5
    Total relationship marketing

    Total relationship marketing by Gummesson, Evert 1936-

    Published 2008
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:
  6. 6
    Case Theory in Business and Management Reinventing Case Study Research

    Case Theory in Business and Management Reinventing Case Study Research by Gummesson, Evert 1936-

    Published 2017
    Click Here to View Status and Holdings.
    Book

    Save to List
    Saved in:
  7. 7
    Service quality in hospitality organizations

    Service quality in hospitality organizations

    Published 1996
    Other Authors:
    Click Here to View Status and Holdings.
    Unknown

    Save to List
    Saved in:

Search Tools: