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    THE INFLUENCE OF FAMILIARITY AND CUSTOMER INVOLVEMENT ON CUSTOMER SERVICE EXPERIENCE IN MALAYSIAN PUBLIC HIGHER EDUCATION INDUSTRY

    THE INFLUENCE OF FAMILIARITY AND CUSTOMER INVOLVEMENT ON CUSTOMER SERVICE EXPERIENCE IN MALAYSIAN PUBLIC HIGHER EDUCATION INDUSTRY by Mazlina Mamat, Cheam, Chai Li, Nik Nor Hasimah Nik Ismail

    Published 2013
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    Thesis Book

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