Search Results - Caples, John

John Caples

John Caples (May 11, 1900 – June 18, 1990) was an American advertiser, writer and copyeditor, and engineer.

Born in New York City, Caples was brought up by highly educated parents. He attended Horace Mann School for his elementary education, and went to Columbia University for his tertiary education. Because he fears public speaking which was an assignment for passing, Caples left for the United States Naval Academy, where he graduated with a degree in engineering. In the 1920s he started working in Ruthrauff & Ryan, and in 1925-26, he created the popular US School of Music advert entitled "They Laughed When I Sat Down at the Piano But When I Started to Play!". After his success, he was employed in 1927, by BBDO, an advertising agency, where he later became the vice president.

Caples wrote many books on advertising including ''Tested Advertising Methods'' (1932), ''Advertising for Immediate Sales'' (1936), and ''Making Ads Pay'' (1957). He also received many awards and recognition for his contributions to copywriting and advertising. He was inducted into the Copywriters Hall of Fame in 1973, and the American Advertising Federation Hall of Fame in 1978. Provided by Wikipedia