Search Results - American Marketing Association

American Marketing Association

The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.

The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the ''Journal of Marketing'', ''Journal of Marketing Research'', ''Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Provided by Wikipedia
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  1. 1
    Selecting the right products & services

    Selecting the right products & services by Parmerlee, David

    Published 1993
    “…American Marketing Association…”
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  2. 2
    Marketing encyclopedia issues and trends shaping the future

    Marketing encyclopedia issues and trends shaping the future

    Published 1995
    “…American Marketing Association…”
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  3. 3
    Dictionary of marketing terms

    Dictionary of marketing terms

    Published 1995
    “…American Marketing Association…”
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  4. 4
    The observational research handbook understanding how consumers live with your product

    The observational research handbook understanding how consumers live with your product by Abrams, Bill

    Published 2000
    “…American Marketing Association…”
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  5. 5
    Crisis marketing when bad things happen to good companies

    Crisis marketing when bad things happen to good companies by Marconi, Joe

    Published 1997
    “…American Marketing Association…”
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  6. 6
    Cyber marketing your interactivce marketing consultant

    Cyber marketing your interactivce marketing consultant

    Published 1997
    “…American Marketing Association…”
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  7. 7
    AMA complete guide to marketing research for small business

    AMA complete guide to marketing research for small business by Edmunds, Holly

    Published 1996
    “…American Marketing Association…”
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  8. 8
    The focus group research handbook

    The focus group research handbook by Edmunds, Holly

    Published 1999
    “…American Marketing Association…”
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  9. 9
    AMA handbook for successful selling

    AMA handbook for successful selling by Kimball, Bob

    Published 1994
    “…American Marketing Association…”
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  10. 10
    The export marketing imperative

    The export marketing imperative by Czinkota, Michael R

    Published 2004
    “…American Marketing Association…”
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  11. 11
    Advertising research the internet, consumer behavior, and strategy

    Advertising research the internet, consumer behavior, and strategy

    Published 2000
    “…American Marketing Association…”
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  12. 12
    Markets and marketing in developing economies

    Markets and marketing in developing economies by Moyer, Reed

    Published 1968
    “…American Marketing Association…”
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  13. 13
    Customer message management increasing marketing's impact on selling

    Customer message management increasing marketing's impact on selling by Riesterer, Tim

    Published 2006
    “…American Marketing Association…”
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  14. 14
    Developing successful marketing strategies

    Developing successful marketing strategies by Parmerlee, David

    Published 1993
    “…American Marketing Association…”
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  15. 15
    Preparing the marketing plan

    Preparing the marketing plan by Parmerlee, David

    Published 1993
    “…American Marketing Association…”
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  16. 16
    Evaluating marketing strengths and weaknesses

    Evaluating marketing strengths and weaknesses by Parmerlee, David

    Published 1993
    “…American Marketing Association…”
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  17. 17
    Identifying the right markets

    Identifying the right markets by Palmerlee, David

    Published 1993
    “…American Marketing Association…”
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  18. 18
    AMA handbook for successful selling

    AMA handbook for successful selling by Kimball, Bob

    Published 1994
    “…American Marketing Association…”
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  19. 19
    AMA complete GDE to strategic market plan

    AMA complete GDE to strategic market plan by Cook, Kenneth J. (Kenneth Joseph)

    Published 1994
    “…American Marketing Association…”
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  20. 20
    Comparative marketing wholesaling in fifteen countries

    Comparative marketing wholesaling in fifteen countries

    Published 1983
    “…American Marketing Association. Comparative Marketing Committee…”
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