Principles of Marketing
Abstract: This book contains information on marketing, marketing management, and the marketing concept. Marketing is the study of the exchange process, marketing management is the improvement of marketing to benefit all those involved, and the marketing concept is the philosophy that if an organizat...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
©1986 |
| Edition: | 3rd edition |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
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Principles of Marketing