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    Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, W. Chan

    Published 2005
    Table of Contents: “…Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.…”
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