Search Results - right to exist

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    Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan, Mauborgne, Renée

    Published 2015
    Table of Contents: “…Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. …”
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    Book
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