Search Results - process philosophy

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    ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

    Published 2017
    Table of Contents: “…Theoretical underpinnings for market sensing --Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom --The qualitative research process part one : strategy, planning, and data collection / David Longbottom --The qualitative research process part two : data analysis and data presentation / David Longbottom --Marketing research methods for market sensing --Market sensing using images and emotional scaling / Charles Hancock and David Longbottom --Discourse analysis: using talk and text / Lesley Crane --Consumer ethnography / Ian Churm --Social media networks : on-line data sources / Annmarie Hanlon --Using narrative and story telling in research / Alison Lawson --Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait --Understanding customer journey through the prism of service design methodology / Polina Baranova --Presenting your research and research ethics --Communicating your research / Alison Lawson and Maria Potempski --Research ethics / Simon Dupernex.…”
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    Manuscript Book
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    Critical thinking in clinical practice improving the quality of judgments and decisions by Gambrill, Eileen D. 1934-

    Published 2005
    Table of Contents: “…The need for critical thinking in clinical practice -- Sources of influence on decisions that clinicians make -- Reasons and reasoning: the heart of making decisions -- Different views of knowledge and how to get it: exploring your personal epistemology -- The influence of language and persuasion strategies -- Formal and informal fallacies: mistakes in thinking and how to avoid them -- Classification, pseudoauthority, and focusing on pathology -- Content and procedural knowledge -- Taking advantage of research on judgment, problem solving, and decision making -- Evidence-based practice: a philosophy and process for thinking ethically and critically about decisions -- Posing questions and searching for answers -- Critical appraisal of practice-related research: the need for skepticism -- Making decisions about data collection -- Discovering causes of clients' problems: common biases -- Predictions about clients and treatment effectiveness: improving the odds -- Enhancing the quality of case conferences, team meetings, and organizational culture -- Overcoming personal obstacles to critical thinking -- Maintaining critical thinking skills.…”
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    Book
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