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    Leisure programming for baby boomers by Cochran, Lynda J Lynda Jeanine

    Published 2009
    Table of Contents: “…Are you ready for the boomers? -- What drives boomers? -- Marketing to baby boomers -- Adopting a boomer lens -- Getting groovy : arts and culture program ideas -- Pursuing pathways : education program ideas -- Life is an adventure : outdoor adventure p…”
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