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    Designing with the Mind in Mind Simple Guide to Understanding User Interface Design Rules by Johnson, Jeff consultant

    Published 2021
    Table of Contents: “…Our perception is biased -- Our vision is optimized to see structure -- We seek and use visual structure -- Our color vision is limited -- Our peripheral vision is poor -- Reading is unnatural -- Our attention is limited; our memory is imperfect -- Limits on attention shape our thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; novel actions, problem solving, and calculation are hard -- Many factors affect learning -- Human decision making is rarely rational -- Our hand-eye coordination follows laws -- We have time requirements -- We make errors…”
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