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    THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry by Lamagna, Christy

    Published 2018
    Table of Contents: “…Who should read this book -- Foreword -- Preface -- The event industry today -- Beyond logistics: setting our sights on strategy -- Understanding the WHY -- Preparing for your first discovery session -- Mapping out the plan -- Ask them and ye shall get an earful -- Measuring what matters -- What makes people tick? -- Learning, Mindfulness, and inclusion -- Keeping the conversation going -- Designing an environment for change -- Moving on up! …”
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