Published 2016
Table of Contents:
“…; Models of
internal marketing: how
internal marketing works; The tools of
internal marketing;
Internal marketing and human resource management; A framework for empowering
employees; Section II:
Internal marketing applications - Total quality management (TQM) and
internal marketing; Innovation and
internal marketing; Knowledge management, learning and
internal marketing; Section III:
Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card
services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First
Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich
Union; Provena; St Luke's Hospital; Terminix
International; Thomas Cook; Thomas and Mack Centre (TMC).…”
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