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The art and science of public relations
Published 2000Table of Contents: “…V.1 Effective media relations-- v.2 Planning & managing a public relations campaign-- v.3 The basics of public relations-- v.4 Public relations in practice-- v.5 Risk issues and crisis management-- v.6 Running a public relations department-- v.7 Effec…”
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Book
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Digital and Social Media Marketing A Results-Driven Approach
Published 2017Table of Contents: “…Section I. Introduction. A visual introduction to digital and social media marketing -- Understanding digital and social media marketing concepts -- Identifying business needs -- Section II. …”
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