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  1. 41
    Effective business decision making-- and the educated guess

    Effective business decision making-- and the educated guess by O'Dell, William F. 1909- William Francis

    Published 1992
    “…NTC Business Books…”
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  2. 42
    Cases in advertising management

    Cases in advertising management

    Published 1992
    “…NTC Business Books…”
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  3. 43
    Choosing & working with your advertising agency

    Choosing & working with your advertising agency by Weilbacher, William M

    Published 1991
    “…NTC Business Books…”
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  4. 44
    The future of television a global overview of programming, advertising, technology and growth

    The future of television a global overview of programming, advertising, technology and growth by Doyle, Marc

    Published 1993
    “…NTC Business Books…”
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  5. 45
    Advertising media sourcebook

    Advertising media sourcebook by Barban, Arnold M.

    Published 1989
    “…NTC Business Books…”
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  6. 46
    Category management positioning your organization to win

    Category management positioning your organization to win

    Published 1992
    “…NTC Business Books…”
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  7. 47
    Integrated direct marketing

    Integrated direct marketing by Roman, Ernan

    Published 1995
    “…NTC Business Books…”
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  8. 48
    DAGMAR, defining advertising goals for measured advertising results

    DAGMAR, defining advertising goals for measured advertising results by Dutka, Solomon 1923-

    Published 1995
    “…NTC Business Books…”
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  9. 49
    Customer bonding pathway to lasting customer loyalty

    Customer bonding pathway to lasting customer loyalty by Cross, Richard 1947-, Smith, Janet 1953-

    Published 1995
    “…NTC Business Books…”
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  10. 50
    Creating & delivering winning advertising & marketing presentations

    Creating & delivering winning advertising & marketing presentations by Moriarty, Sandra E. Sandra Ernst

    Published 1995
    “…NTC Business Books…”
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  11. 51
    Culture clash

    Culture clash by Seelye, H. Ned

    Published 1995
    “…NTC Business Books…”
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  12. 52
    Sales letters that sizzle

    Sales letters that sizzle by Lewis, Herschell Gordon 1926-

    Published 1995
    “…NTC Business Books…”
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  13. 53
    Direct marketing success stories... and the strategies that built the businesses

    Direct marketing success stories... and the strategies that built the businesses by Stone, Bob 1918-

    Published 1995
    “…NTC Business Books…”
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  14. 54
    Marketing strategies for growth in uncertain times

    Marketing strategies for growth in uncertain times by Magrath, Allan J

    Published 1995
    “…NTC Business Books…”
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  15. 55
    Between cultures developing self-identity in a world of diversity

    Between cultures developing self-identity in a world of diversity by Seelye, H. Ned, Wasilewski, Jacqueline Howell

    Published 1996
    “…NTC Business Books…”
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  16. 56
    Advertising media planning

    Advertising media planning by Sissors, Jack Zanville 1919-

    Published 1996
    “…NTC Business Books…”
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  17. 57
    Power direct marketing how to make it work for you

    Power direct marketing how to make it work for you by Jutkins, Ray 1936-

    Published 1994
    “…NTC Business Books…”
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  18. 58
    The radio & television commercial

    The radio & television commercial by Book, Albert C

    Published 1996
    “…NTC Business Books…”
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  19. 59
    Managing the big sale a relational approach to marketing strategies, marketing tactics, selling

    Managing the big sale a relational approach to marketing strategies, marketing tactics, selling by Crosby, John V

    Published 1996
    “…NTC Business Books…”
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  20. 60
    Direct Response Television The Authoritative Guide

    Direct Response Television The Authoritative Guide by Brady, Frank R., Vasquez, John Angel

    Published 1996
    “…NTC Business Books…”
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