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Marketing by Elliott, Greg, Waller, David

Subjects: “…Marketing…”
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Marketing An Introduction by Armstrong, Gary, Kotler, Philip

Subjects: “…Marketing…”
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MARKETING by Burrow, James L.

Subjects: “…Marketing…”
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Marketing by Pride, William M.

Subjects: “…Marketing…”
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Marketing by Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.

Subjects: “…Marketing Management…”
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Marketing by Kerin, Roger A.

Subjects: “…arketin Marketing…”
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Marketing by Hunt, C. Shane, Mello, John E.

Subjects: “…Marketing…”
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Marketing An Introduction by Armstrong, Gary

Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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Marketing principle and perspective by Bearden, William O., Ingram, Thomas N., LaForge, Raymond W.

Subjects: “…Marketing United States…”
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Marketing by Baines, Paul, Fill, Chris, Page, Kelly 1974-

Subjects: “…Marketing…”
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Marketing the core by Kerin, Roger A.

Subjects: “…Marketing…”
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Marketing principles & perspectives by Bearden, William O. 1945-

Subjects: “…Marekting United States…”
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Marketing by Grewal, Dhruv, Levy, Michael 1950-

Subjects: “…Marketing…”
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Marketing by Zikmund, William G

Subjects: “…Marketing…”
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Marketing by Comfort, Jeremy

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Marketing concepts and decision making by Gross, Charles W

Subjects: “…Marketing Decision making…”
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Marketing by Bovee, Courtland L

Subjects: “…Marketing…”
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Marketing principles & strategy by Assael, Henry

Subjects: “…Marketing…”
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Marketing by Keegan, Warren J

Subjects: “…Marketing…”
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Marketing contemporary concepts and practices by Schoell, William F

Subjects: “…Marketing…”
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