Search Results - Lexington Books

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  1. 101
    To the letter a handbook of model letters for the busy executive

    To the letter a handbook of model letters for the busy executive by Booher, Dianna Daniels

    Published 1988
    “…Lexington Books…”
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  2. 102
    Defense beat the dilemmas of defense coverage

    Defense beat the dilemmas of defense coverage

    Published 1991
    “…Lexington Books…”
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  3. 103
    International business classics

    International business classics

    Published 1988
    “…Lexington Books…”
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  4. 104
    Strategic planning and management control systems for survial and success

    Strategic planning and management control systems for survial and success by Camillus, John C.

    Published 1986
    “…Lexington Books…”
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  5. 105
    Franchising: its nature, scope, advantages, and development

    Franchising: its nature, scope, advantages, and development by Vaughn, Charles L. 1911-

    Published 1974
    “…Lexington Books…”
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  6. 106
    Effective media planning a guide to help advertisers and agencies develop plans that work

    Effective media planning a guide to help advertisers and agencies develop plans that work by Priemer, August B

    Published 1989
    “…Lexington Books…”
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  7. 107
    Effective television advertising a study of 1000 commercials

    Effective television advertising a study of 1000 commercials by Stewart, David W

    Published 1986
    “…Lexington Books…”
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  8. 108
    Does it pay to advertise? cases illustrating successful brand advertising

    Does it pay to advertise? cases illustrating successful brand advertising by Jones, John Philip

    Published 1989
    “…Lexington Books…”
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  9. 109
    That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads

    That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to... by Wasserman, Dick

    Published 1988
    “…Lexington Books…”
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  10. 110
    Communicating when your company is under siege surviving public crisis

    Communicating when your company is under siege surviving public crisis by Pinsdorf, Marion K

    Published 1987
    “…Lexington Books…”
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  11. 111
    Voluntary regulation of advertising a comparative analysis of the United Kingdom and the United States

    Voluntary regulation of advertising a comparative analysis of the United Kingdom and the United States by Miracle, Gordon E

    Published 1987
    “…Lexington Books…”
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  12. 112
    Cities, law, and social policy learning from the British

    Cities, law, and social policy learning from the British

    Published 1984
    “…Lexington Books…”
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  13. 113
    Managerial decentralization a study of the General Electric philosophy

    Managerial decentralization a study of the General Electric philosophy by Greenwood, Ronald G

    Published 1974
    “…Lexington Books…”
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  14. 114
    Managing the organizational decision process

    Managing the organizational decision process by Benton, John Breen

    Published 1973
    “…Lexington Books…”
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  15. 115
    New-product development and testing

    New-product development and testing

    Published 1989
    “…Lexington Books…”
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  16. 116
    Historical perspectives in marketing essays in honor of Stanley C. Hollander

    Historical perspectives in marketing essays in honor of Stanley C. Hollander

    Published 1988
    “…Lexington Books…”
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  17. 117
    Psychological principles of marketing and consumer behavior

    Psychological principles of marketing and consumer behavior by Britt, Steuart Henderson 1907-

    Published 1978
    “…Lexington Books…”
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  18. 118
    Issues in pricing theory and research

    Issues in pricing theory and research

    Published 1988
    “…Lexington Books…”
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  19. 119
    Winning sales letters

    Winning sales letters by Booher, Dianna Daniels

    Published 1990
    “…Lexington Books…”
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  20. 120
    The Role of affect in consumer behavior emerging theories and applications

    The Role of affect in consumer behavior emerging theories and applications

    Published 1986
    “…Lexington Books…”
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