Search Results - LEXINGTON BOOKS
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101
To the letter a handbook of model letters for the busy executive
Published 1988“…Lexington Books…”
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102
Defense beat the dilemmas of defense coverage
Published 1991“…Lexington Books…”
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103
International business classics
Published 1988“…Lexington Books…”
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104
Strategic planning and management control systems for survial and success
Published 1986“…Lexington Books…”
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105
Franchising: its nature, scope, advantages, and development
Published 1974“…Lexington Books…”
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106
Effective media planning a guide to help advertisers and agencies develop plans that work
Published 1989“…Lexington Books…”
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107
Effective television advertising a study of 1000 commercials
Published 1986“…Lexington Books…”
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108
Does it pay to advertise? cases illustrating successful brand advertising
Published 1989“…Lexington Books…”
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109
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110
Communicating when your company is under siege surviving public crisis
Published 1987“…Lexington Books…”
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111
Voluntary regulation of advertising a comparative analysis of the United Kingdom and the United States
Published 1987“…Lexington Books…”
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112
Cities, law, and social policy learning from the British
Published 1984“…Lexington Books…”
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113
Managerial decentralization a study of the General Electric philosophy
Published 1974“…Lexington Books…”
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114
Managing the organizational decision process
Published 1973“…Lexington Books…”
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115
New-product development and testing
Published 1989“…Lexington Books…”
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116
Historical perspectives in marketing essays in honor of Stanley C. Hollander
Published 1988“…Lexington Books…”
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117
Psychological principles of marketing and consumer behavior
Published 1978“…Lexington Books…”
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118
Issues in pricing theory and research
Published 1988“…Lexington Books…”
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119
Winning sales letters
Published 1990“…Lexington Books…”
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120
The Role of affect in consumer behavior emerging theories and applications
Published 1986“…Lexington Books…”
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