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    Marketing Performativity Theories, Practices and devices

    Published 2017
    Table of Contents: “…Introduction - Exploring the performativity of marketing: theories, practices and devices Katy Mason, Hans Kjellberg and Johan Hagberg1. Epistemologies in the wild: local knowledge and the notion of performativity Johan Nilsson and Claes-Fredrik Helgesson2. …”
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    Manuscript Book