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    Marketing Performativity Theories, Practices and devices

    Marketing Performativity Theories, Practices and devices

    Published 2017
    Table of Contents: “…Myriam's `adverteasing': on the performative power of marketing promises Franck Cochoy7. Exploring the brand's world-as-assemblage: the brand as a market shaping device Winfred Ikiring Onyas and Annmarie Ryan8. …”
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