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    Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur

    Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-...

    Published 1993
    “…Faculty of Business Management, UKM…”
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