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    MARKETING 5.0 TECHNOLOGY FOR HUMANITY by Kotler, Philip, Kartajaya, Hermawan 1947-, Setiawan, Iwan

    Published 2021
    Table of Contents: “…Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.…”
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    ORAL HISTORY and PUBLIC MEMORIES

    Published 2008
    Table of Contents: “…Parks Canada, the commemoration of Canada, and northern Aboriginal oral history / David Neufeld -- History from above : the use of oral history in shaping collective memory in Singapore / Kevin Blackburn -- Mapping memories : oral history for Aboriginal cultural heritage in New South Wales, Australia / Maria Nugent -- Moving beyond the walls : the oral history of the Ottoman fortress Villages of Seddulbahir and Kumkale / Isil Cerem Cenker and Lucienne Thys-Senocak -- Private memory in a public space : oral history and museums / Selma Thomas -- Imagining communities : memory, loss, and resilience in post-apartheid Cape Town / Sean field -- Contested places in public memory : reflections on personal testimony and oral history in Japanese American heritage / Gail Lee Dubrow -- "Scars in the ground" : Kauri Gum stories / Senka Bozic-Vrbancic -- Memory and mourning : living oral history with queer Latinos and Latinas in San Francisco / Horacio N. …”
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