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    ENTREPRENEURSHIP STARTING & OPERATING A SMALL BUSINESS by Mariotti, Steve 1953-, Glackin, Caroline

    Published 2016
    Table of Contents: “…Unit 1: entrepreneurial pathways -- Entrepreneurs recognize opportunities -- The business plan : road map to success -- Creating business from opportunity -- Unit 1: Case study: spanx -- Unit 2: Integrated marketing -- Exploring your market -- Developing the right marketing mix and plan -- Smart selling and effective customer service -- Unit 2: Case study: kitchen arts & letters, inc -- Unit 3: Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy: debt, equity, or both? …”
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