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  1. 1
    Media planning A Quick and Easy Guide

    Media planning A Quick and Easy Guide by Surmanek, Jim

    Published 1980
    “…Crain Books…”
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  2. 2
    Profitable Direct Marketing How to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies.

    Profitable Direct Marketing How to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies. by Kobs, Jim

    Published 1979
    “…Crain Books…”
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  3. 3
    STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations

    STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations by Bogart, Leo

    Published 1984
    “…Crain Books…”
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  4. 4
    The benevolent dictators interviews with advertising greats

    The benevolent dictators interviews with advertising greats by Cummings, Bart

    Published 1984
    “…Crain Books…”
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  5. 5
    Essentials of media planning a marketing viewpoint

    Essentials of media planning a marketing viewpoint by Barban, Arnold M.

    Published 1986
    “…Crain Books…”
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  6. 6
    Choosing an advertising agency

    Choosing an advertising agency by Weilbacher, William M

    Published 1983
    “…Crain Books…”
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  7. 7
    STRATEGIC ADVERTISING CAMPAIGNS

    STRATEGIC ADVERTISING CAMPAIGNS by Schultz, Don E

    Published 1984
    “…Crain Books…”
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  8. 8
    The radio & television commercial Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum

    The radio & television commercial Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum by Book, Albert C, Cary, Norman D

    Published 1984
    “…Crain Books…”
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  9. 9
    Media planning a practical guide

    Media planning a practical guide by Surmanek, Jim

    Published 1985
    “…Crain Books…”
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  10. 10
    MEDIA PLANNING A Practical Guide

    MEDIA PLANNING A Practical Guide by Surmanek, Jim

    Published 1985
    “…Crain Books…”
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  11. 11
    How to become an advertising man

    How to become an advertising man by Young, James Webb 1886-

    Published 1979
    “…Crain Books…”
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  12. 12
    PUBLIC RELATIONS IN THE MARKETING MIX introducing vulnerability relations

    PUBLIC RELATIONS IN THE MARKETING MIX introducing vulnerability relations by Goldman, Jordan

    Published 1984
    “…Crain Books…”
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  13. 13
    Successful Direct Marketing Methods the Bob Stone direct marketing book

    Successful Direct Marketing Methods the Bob Stone direct marketing book by Stone, Bob 1918-

    Published 1984
    “…Crain Books…”
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  14. 14
    Management without tears a guide to coping with everyday organizational problems

    Management without tears a guide to coping with everyday organizational problems by McDonald, James O

    Published 1981
    “…Crain Books…”
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  15. 15
    Creative management a euphemism for common sense

    Creative management a euphemism for common sense by Marsteller, William A

    Published 1981
    “…Crain Books.…”
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  16. 16
    Essentials of advertising strategy

    Essentials of advertising strategy by Schultz, Don E

    Published 1981
    “…Crain Books…”
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  17. 17
    Choosing an advertising agency

    Choosing an advertising agency by Weilbacher, William M

    Published 1983
    “…Crain Books…”
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  18. 18
    Advertising Media Planning

    Advertising Media Planning by Sissors, Jack Zanville 1919-

    Published 1986
    “…Crain Books…”
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  19. 19
    Response television combat advertising of the 1980s

    Response television combat advertising of the 1980s by Witek, John

    Published 1981
    “…Crain Books…”
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  20. 20
    Media planning workbook with discussions and problems

    Media planning workbook with discussions and problems by Sissors, Jack Zanville

    Published 1983
    “…Crain Books…”
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