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  1. 201
    DAGMAR, defining advertising goals for measured advertising results

    DAGMAR, defining advertising goals for measured advertising results by Dutka, Solomon 1923-

    Published 1995
    “…NTC Business Books…”
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  2. 202
    Customer bonding pathway to lasting customer loyalty

    Customer bonding pathway to lasting customer loyalty by Cross, Richard 1947-, Smith, Janet 1953-

    Published 1995
    “…NTC Business Books…”
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  3. 203
    Creating & delivering winning advertising & marketing presentations

    Creating & delivering winning advertising & marketing presentations by Moriarty, Sandra E. Sandra Ernst

    Published 1995
    “…NTC Business Books…”
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  4. 204
    Culture clash

    Culture clash by Seelye, H. Ned

    Published 1995
    “…NTC Business Books…”
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  5. 205
    Sales letters that sizzle

    Sales letters that sizzle by Lewis, Herschell Gordon 1926-

    Published 1995
    “…NTC Business Books…”
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  6. 206
    Direct marketing success stories... and the strategies that built the businesses

    Direct marketing success stories... and the strategies that built the businesses by Stone, Bob 1918-

    Published 1995
    “…NTC Business Books…”
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  7. 207
    Marketing strategies for growth in uncertain times

    Marketing strategies for growth in uncertain times by Magrath, Allan J

    Published 1995
    “…NTC Business Books…”
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  8. 208
    Between cultures developing self-identity in a world of diversity

    Between cultures developing self-identity in a world of diversity by Seelye, H. Ned, Wasilewski, Jacqueline Howell

    Published 1996
    “…NTC Business Books…”
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  9. 209
    Advertising media planning

    Advertising media planning by Sissors, Jack Zanville 1919-

    Published 1996
    “…NTC Business Books…”
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  10. 210
    Power direct marketing how to make it work for you

    Power direct marketing how to make it work for you by Jutkins, Ray 1936-

    Published 1994
    “…NTC Business Books…”
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  11. 211
    The radio & television commercial

    The radio & television commercial by Book, Albert C

    Published 1996
    “…NTC Business Books…”
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  12. 212
    Managing the big sale a relational approach to marketing strategies, marketing tactics, selling

    Managing the big sale a relational approach to marketing strategies, marketing tactics, selling by Crosby, John V

    Published 1996
    “…NTC Business Books…”
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  13. 213
    Direct Response Television The Authoritative Guide

    Direct Response Television The Authoritative Guide by Brady, Frank R., Vasquez, John Angel

    Published 1996
    “…NTC Business Books…”
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  14. 214
    Dictionary of marketing terms

    Dictionary of marketing terms

    Published 1995
    “…NTC Business Books…”
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  15. 215
    Image marketing using public perceptions to attain business objectives

    Image marketing using public perceptions to attain business objectives by Marconi, Joe

    Published 1996
    “…NTC Business Books…”
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  16. 216
    Everyday letters ready to go

    Everyday letters ready to go by McLean, Cheryl 1957-

    Published 1996
    “…NTC Business Books…”
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  17. 217
    The world's greatest direct mail sales letters

    The world's greatest direct mail sales letters by Lewis, Herschell Gordon 1926-

    Published 1996
    “…NTC Business Books…”
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  18. 218
    Advertising & marketing checklists 107 proven checklists to save time & boost advertising & marketing effectiveness

    Advertising & marketing checklists 107 proven checklists to save time & boost advertising & marketing effectiveness by Kaatz, Ronald B.

    Published 1995
    “…NTC Business Books…”
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  19. 219
    Essentials of advertising strategy

    Essentials of advertising strategy by Schultz, Don E

    Published 1996
    “…NTC Business Books…”
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  20. 220
    How to get people to do things your way

    How to get people to do things your way by Parkinson, J. Robert John Robert

    Published 1987
    “…NTC Business Books…”
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