Search Results - "whisky"

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    Whisky the definitive world guide by Jackson, Michael 1942

    Published 2005
    Subjects: “…Whisky…”
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    Modern applications of traditional biotechnologies

    Published 1984
    Table of Contents: “….] -- The physiology and microbiology of Scotch whisky production / by D.R…”
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    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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