Search Results - "website"

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    The Accidental Library Marketer by Dempsey, Kathy 1965-

    Published 2009
    Table of Contents: “…How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.…”
    Click Here to View Status and Holdings.
    Book
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