Search Results - "transmedia"

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    UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE by Evans, Elizabeth 1981-

    Published 2020
    Table of Contents: “…-- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.…”
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