Search Results - "the Establishment"

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    Tracking the audience the ratings industry from analog to digital by Buzzard, Karen Buzzard, Karen

    Published 2012
    Table of Contents: “…pt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary I…”
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