Search Results - "television"

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    The new marketing conversation creating and strengthening relationships between buyers and sellers by Stein, Donna Baier

    Published 2005
    Table of Contents: “…The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation…”
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    MASS COMMUNICATION Living in the Media World by Hanson, Ralph E.

    Published 2015
    Table of Contents: “…Movies: Mass Producing Entertainment The Development of Movies The Movie Business Movies and Society The Future of Movies Movies and the Long Tail9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcasting to Narrowcasting: The Changing Business of Television Television and Society The Future of Television10. …”
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    Book
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