Search Results - "sustainable"

Marketing An Introduction by Armstrong, Gary

Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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ARCHITECTURAL GRAPHIC STANDARDS

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Managing Customer Experience and Relationships A Strategic Framework by Peppers, Don

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JEAN-MICHEL WILMOTTE LEADING ARCHITECTS

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100 IDEAS THAT CHANGED ARCHITECTURE by Weston, Richard 1953-

Table of Contents: “…Fireplace -- Floor -- Wall -- Column and beam -- Door -- Window -- Brick -- Staircase -- Classical orders -- Arch -- Vault -- Dome -- Arcade -- Courtyard -- Atrium -- Platform -- Basilica --- Humanism -- Proportion -- Form -- Ornament -- Ideal -- Module -- Grid -- Symmetry -- Commodity, firmness, and delight -- Particularity -- Architect -- Orthographic projection -- Perspective projection -- Composition -- Utopia -- Style -- Palladianism -- Corridor -- Primitive hut -- Genius loci -- Scenography -- Picturesque -- Gothic revival -- Beaux-arts -- Iron -- Steel -- Glass -- Roof lighting -- Structural frame -- Central heating -- Electric lighting -- The elevator -- Reinforced concrete -- Art of building -- Tectonic form -- Polychromy -- Conservation -- Empathy -- Air conditioning -- Form follows function -- Zeitgeist -- Space -- Modernity -- In the nature of materials -- Cladding -- Organic architecture -- Ornament is crime -- Free plan -- Architectural promenade -- Five points of a new architecture -- Abstraction -- Transparency -- Axonometric projection -- Collage -- Layering -- International style -- Less is more -- Regionalism -- Flexibility -- Beton brut -- Morphology -- Additive composition -- Servant and served spaces -- Postmodernism -- Complexity and contradiction -- Shed -- Type -- Context -- Place -- Phenomenology -- Skin -- Computer-aided design -- Rainscreen cladding -- Community architecture -- Universal design -- Design and build -- Passive design -- Sustainability -- Deconstruction -- Bigness -- Fold -- Parametric design -- Everyday…”
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RIVER BASIN & NATURAL LAKE MANAGEMENT

Table of Contents: “…. -- Socio-economic activities and sustainable replanting technique in Felda Chini complex / Yusof, M.A. & Kadir, A.S. -- Conservation and tourism in Tasik Chini from the perspective of MNS / Narimah Daud -- Environmental issues in the Tasik Chini area / Loh Chin Shuk -- Strategic plan for the management of lakes and reservoirs in Malaysia / Shahrizaila Abdullah & P. …”
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21st century managemen a reference handboo

Table of Contents: “…-- Strategic planning in new ventures and young SMEs -- PART II: BUSINESS AND SOCIETY: CONTEMPORARY ISSUES: Fostering social and civic responsibility by organizations and their people -- Poverty alleviation as a corporate issue -- Organizational crisis management in the Post-9/11 business epoch -- Integrating corporate social responsibility to the management of supply chains -- Activists groups tactics to influence companies -- Global business citizanship: a model of social responsibility and ethical behavior for the 21st century -- Excessive work and its business consequences -- Factors influencing women managers' success -- Future directions in labor relations: a 2005 perspective -- PART III: MANAGING THE GLOBAL ENTERPRISE: Global mind-set -- Management in developing countries -- Internationally managing in the face of terrorism-induced uncertainty -- HRM best practices and transfers to the Asia Pacific Region -- Cultural differences in perception of fairness in organizational contexts -- Winning in Asia -- Language issues in multinational management -- PART IV: SUSTAINABILITY AND THE NATURAL ENVIRONMENT: GREEN MANAGEMENT: Toward sustainable organizations for the 21st Century -- Why do firms comply with environmental regulations? …”
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Principles of MARKETING by Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver

Table of Contents: “…The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing…”
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Community medicine with recent advances by Suryakantha, A. H.

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Cultural Landscapes of South Asia Studies in heritage conservation and management

Table of Contents: “…Silva -- Getting the City Back to its People : Conservation and Management of Historic Ahmedabad, India / Debashish Nayak -- The Public Realm of Heritage Sites in India : Sustainable Approaches Towards Planning and Management / Amita Sinha -- Grounded Speculations on Cultural Landscape Conservation / Amita Sinha -- Epilogue : Prospects for Conserving South Asian Cultural Landscapes / Kapila D. …”
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Wind and water

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Routledge Handbook of Digital Media and Communication

Table of Contents: “…Cohen -- Globalization and post-globalization / Terry Flew -- Toward a sustainable information society: a global political economy perspective / Jack Linchuan Qiu - Index.…”
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BIM Handbook A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors by Eastman, Charles M.

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Pulau Pangkor Antara Pembangunan Dan Kelestarian

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Cultural Landscape of South Asia Studies in heritage conservation and management

Table of Contents: “…Silva -- Getting the City Back to its People : Conservation and Management of Historic Ahmedabad, India / Debashish Nayak -- The Public Realm of Heritage Sites in India : Sustainable Approaches Towards Planning and Management / Amita Sinha -- Grounded Speculations on Cultural Landscape Conservation / Amita Sinha -- Epilogue : Prospects for Conserving South Asian Cultural Landscapes / Kapila D. …”
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The association between knowledge, attitude and mental health status towards exclusive breastfeeding among mothers attending maternal and child health clinic in Gombak by Siti Saleha Abdul Rani

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The role of culture and cultural context a mandate for inclusion, the discovery of truth and understanding in evaluative theory and practice

Table of Contents: “…Weems -- Using theory-driven evaluation with underserved communities : promoting program development and program sustainability / Katrina L. Bledsoe -- Cultural reflections stemming from the evaluation of an undergraduate research program / Michelle Jay, Dedra Eatmon, and Henry T. …”
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Climate Change and Crop Production Foundations for Agroecosystem Resilience

Table of Contents: “…Cushman -- Agroecology education to sustain resilient food production / Charles A. Francis, Tor Arvid Breland, Geir Hofgaard Lieblein, Anna Marie Nicolaysen.…”
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Remote sensing of coastal environments

Table of Contents: “….] -- Geospatial information for sustainable development: a case study in coastal East Africa / Yeqiao Wang ... …”
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Open access and digital libraries social science libraries in action = Acceso abierto y bibliotecas digitales : las bibliotecas de ciencias sociales en acciâon

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