Search Results - "strategic thinking"
Suggested Topics within your search.
Suggested Topics within your search.
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How I did it lessons from the front lines of business
Published 2014Click Here to View Status and Holdings.
Manuscript Book -
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THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry
Published 2018Table of Contents: “…-- Content and production -- Planning your future -- Coming together as an industry -- Collecting and connecting -- Strategic sponsorships -- Strategic thinking for hotels, vendors, and third-party providers -- The art of having difficult conversations -- Nuturing a curious mind -- Let's talk logistics -- To be (a good person) or not to be -- Strategy and struggle -- Money, money, money! …”
Click Here to View Status and Holdings.
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Strategic management of health care organizations
Published 2013Click Here to View Status and Holdings.
Manuscript Book -
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Marketing Communications Management concepts and theories, cases and practices
Published 2016Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
Click Here to View Status and Holdings.
Manuscript Book -
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Strategic planning for information systems
Published 2002Click Here to View Status and Holdings.
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