Search Results - "semiotic"

  1. 161

    Discourse as Structure and Process Discourse Studies: A Multidisciplinary Introduction

    Published 1998
    Table of Contents: “…The Study of Discourse - Teun A van Dijk The Story of Discourse Analysis - Robert de Beaugrande Discourse Semantics - Russell Tomlin et al Discourse and Grammar - Susanna Cumming and Tsuyoshi Ono Discourse Styles - Barbara Sandig and Margret Selting Rhetoric - Ann Gill and Karen Whedbee Narrative - Elinor Ochs Argumentation - Frans van Eemeren et al Genres and Registers of Discourse - Jim Martin and Suzanne Eggins Discourse Semiotics - Gunther Kress, Regina Leite-Garcia and Theo van Leeuwen Cognition - Arthur Graesser, Morton Gernsbacher and Susan Goldman Social Cognition and Discourse - Susan Condor and Charles Antaki…”
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    Book
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    ENCYCLOPEDIA OF EDUCATION AND HUMAN DEVELOPMENT VOLUME ONE, VOLUME TWO, VOLUME THREE

    Published 2005
    Table of Contents: “…Physical, Social, and Cognitive Domains -- The Psychomotor Domains -- Language Development -- Semiotic Principles and Human Communication -- Development of Quantitative and Spatial Thinking.…”
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    Book
  5. 165

    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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    Manuscript Book
  6. 166

    Reinventing film studies

    Published 2000
    Table of Contents: “…How films mean, or, from aesthetics to semiotics and half-way back again / Geoffrey Nowell-Smith -- Why theory? …”
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    Unknown
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