Search Results - "sales"

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  1. 1661
  2. 1662

    Organ transplants

    Published 2007
    Table of Contents: “…Sayre -- People who need transplants should be allowed to purchase organs / Sally Satel -- The sale of organs would undermine fundamental values / Francis L. …”
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    Book
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    Marketing An Introduction by Armstrong, Gary

    Published 2015
    Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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    Book
  10. 1670

    Principles of MARKETING by Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver

    Published 2018
    Table of Contents: “…Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. …”
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    Book
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    A reader in marketing communications

    Published 2005
    Table of Contents: “…McInnis, and Pattana Thaivanich -- Sales promotion -- Reading: ?pursuing the value conscious consumer: store brands versus national brand -- Promotions? …”
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    Book
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