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The Information Marketing Association's official get rich guide to information marketing build a million-dollar business in just 12 months
Published 2007Table of Contents: “…-- Step 1: identifying a market that will support you in style -- Step 2: the business of selling paper and ink -- Step 3: separating your customers from the rest of the market -- Step 4: the sales process to convert shoppers into buyers -- Step 5: gaining trust and easing fears so customers buy more -- Step 6: make a sale once, collect money every month, for life -- Step 7: the source of the real profits from your business -- Step 8: crucial keys to build a strong business so you don't blow it -- Step 9: avoiding the common info-marketing mistakes before they find you -- The big picture, advanced info-marketing business models -- The story of the cat who licked stamps--how anyone can get a fast start in info-marketing…”
Click Here to View Status and Holdings.
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Marketing Management The Millennium Edition
Published 2000Click Here to View Status and Holdings.
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Marketing Communications Management concepts and theories, cases and practices
Published 2016Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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