Search Results - "research methods"

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    ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

    Published 2017
    Table of Contents: “…Theoretical underpinnings for market sensing --Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom --The qualitative research process part one : strategy, planning, and data collection / David Longbottom --The qualitative research process part two : data analysis and data presentation / David Longbottom --Marketing research methods for market sensing --Market sensing using images and emotional scaling / Charles Hancock and David Longbottom --Discourse analysis: using talk and text / Lesley Crane --Consumer ethnography / Ian Churm --Social media networks : on-line data sources / Annmarie Hanlon --Using narrative and story telling in research / Alison Lawson --Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait --Understanding customer journey through the prism of service design methodology / Polina Baranova --Presenting your research and research ethics --Communicating your research / Alison Lawson and Maria Potempski --Research ethics / Simon Dupernex.…”
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    Manuscript Book
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    Research Methods in Service Innovation

    Published 2017
    Table of Contents: “…Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. …”
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    Manuscript Book
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    Research Methods and Techniques in Architecture by Niezabitowska, Elzbieta Danuta

    Published 2018
    Table of Contents: “…The Relation Between Science, Theory of Architecture, and Practice-- The General Image of Science-- Basic Notions Applied in Science-- Scientific Research in Architecture--Research Process Designing-- Research methods Applied in Architecture-- Research Techniques-- Practical Activities Connected with the Realization of Research-- Conclusions…”
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    Thesis Book