Search Results - "questionnaires"

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    Fundamentals of marketing research by Smith, Scott M.

    Published 2005
    Table of Contents: “…The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents-- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results…”
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    Research Methods in the Social and Health Sciences Making Research Decisions by Palys, Ted, Atchison, Chris

    Published 2021
    Table of Contents: “…- Ethics in social and health - Sampling and recruitment - Eliminating rival plausible explanations : the experiment - From manipulative to analytic control : quasi-experimentation - Case study approaches - Survey and questionnaires - Interviews - Observation, ethnography, and participatory action research - Archival sources - Analyzing nonnumerical data - Analyzing numerical data - Disseminating your research…”
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    Book
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    Conducting Health Research Principles, Process, and Methods by Kviz, Frederick J.

    Published 2020
    Table of Contents: “…The nature and process of research - Conducting ethically responsible research - Variables and relationships - Research design diagrams and components - Research design validity - Research designs - Random sampling and assignment - The measurement process - Developing a measurement instrument - Developing a structured questionnaire - Writing survey questions - Survey research methods - Qualitative research methods - Secondary analysis and existing data - The analysis process and reporting results…”
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    Book
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