Search Results - "public relations"

Introduction to library public services by Evans, G. Edward 1937-

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Corporate Governance and Directors' Independence by Zhao, Yuan 1983-

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History of Financial Institutions Essays on the history of European finance, 1800--1950

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MULTIMEDIA STORYTELLING FOR DIGITAL COMMUNICATORS IN A MULTIPLATFORM WORLD by Gitner, Seth

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VISUAL ETHICS A Guide for Photographers, Journalists, and Media Makers by Lester, Paul Martin, Martin, Stephanie A. 1974-, Smith-Rodden, Martin

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Advertising, Branding & Marketing 101 The Small Business Owner's Guide to Making Branding, Marketing, and Advertising Much More Effective by Carlton, Dixie Maria

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Marketing An Introduction by Armstrong, Gary

Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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Principles of MARKETING by Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver

Table of Contents: “…Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. …”
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A reader in marketing communications

Table of Contents: “…part 1 and part 2 special -- Reports concerning Stan Rapp and Tom Collins book on direct marketing -- Marketing pr -- Reading: ?marketing public relations: conceptual legitimacy or window dressing?? …”
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SPORT Marketing by Mullin, Bernard James, Hardy, Stephen 1948-, Sutton, William Anthony 1951-

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LEADING WITH EMOTIONAL INTELLIGENCE : HANDS-ON STRATEGIES FOR BUILDING CONFIDENT AND COLLABORATIVE STAR PERFORMERS by Nadler, Reldan S. 1951-

Table of Contents: “…-- Star Profile: John Davies, CEO and Founder, Davies Public Relations -- 11 Secrets & Current Practices of John Davies-Star Performer -- The Coach's Corner: 12 Strategies for Enhancing Communication and Empathy -- Star Performer Action Plan -- CHAPTER SIX: THE GAME PLAN -- The Coach's Corner -- The Plays -- Keeping Score: Your Leadership Scorecard -- RESOURCES; -- NOTES; -- REFERENCES; -- ABOUT THE AUTHORS; -- INDEX.…”
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NEWS WRITING AND REPORTING FOR TODAY'S MEDIA by Itule, Bruce D. 1947-, Anderson, Douglas A.

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