Search Results - "proposition"
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CONTEMPORARY APPROACHES OF THE SCIENTIFIC THEORY OF PLACE MARKETING PLACE BRANDING IN GLOBALIZED CONDITIONS AND ECONOMIC CRISIS
Table of Contents: “…Places and regions in the horizon of globalization and economic crisis -- Marketing and place marketing at the forefront of new conditions of economic recession and crisis in search for a new role -- Methodological approaches -- Place identity/national identity : the image of the place and place brand -- External public/tourism and tourism behavior-defining "experience" -- The role of the imagined community in place marketing -- The role of synergies and local networks for place branding and place marketing -- The use of new technologies for the creation of an e-place brand and e-place marketing -- The new role of the public sector. negotiating the concept of the public interest to the new conditions as a basic pole of a strategic plan for place branding-place marketing -- Proposition for the future : a model of systemic approach of the strategic design of place marketing and place branding.…”
Click Here to View Status and Holdings.
Manuscript Book
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Complex service delivery processes strategy to operations
Published 2015Click Here to View Status and Holdings.
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The semantics and pragmatics of preposing
Published 2017Click Here to View Status and Holdings.
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Discrete mathematics with computer science applications
Published 1986Click Here to View Status and Holdings.
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Marketing, An Introduction An Asian Perspective
Published 2006Click Here to View Status and Holdings.
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STRATEGIC MARKETING MANAGEMENT THE FRAMEWORK
Published 2019Click Here to View Status and Holdings.
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Encyclopedia of Natural Oil and Gas Technology and Business
Published 2012Click Here to View Status and Holdings.
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The Iraq War European perspectives on politics, strategy, and operations
Published 2005Table of Contents: “…Puzzles and propositions in the Iraq War / Jan Ingstrim -- Politics and strategy before the war. …”
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