Published 2011
Table of Contents:
“…The Message -- The Semiotic Tradition -- Semiotics of Language -- Theories of Nonverbal Coding -- The Phenomenological Tradition -- Paul Ricoeur's Theory of Distanciation -- Stanley Fish's Reader-Response Theory -- Hans-Georg Gadamer's Philosophical Hermeneutics -- The Rhetorical Tradition -- Perelman and Olbrechts-Tyteca's New Rhetoric -- Toulmin's
Practical Argumentation. Bitzer's Rhetorical Situation -- Burke's Theory of Identification -- Fisher's Narrative Paradigm -- The Sociocultural Tradition -- Speech Act Theory -- Language and Gender -- The Sociopsychological Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications & Implications -- Notes -- 6. …”
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