Search Results - "positioning (marketing)"

The marketing sourcebook for small business by Davidson, Jeffrey P

Table of Contents: “…Positioning, marketing, and the 1990s -- You are what you project-- the age of image -- Redefining your business -- Precision targeting -- Advertising for position -- Public relations and promotion for positioning -- Location and positioning -- The…”
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Marketing management a decision making approach by Venugopal, Pingali 1958-

Table of Contents: “…Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process…”
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Marketing channels a management view by Rosenbloom, Bert

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