Search Results - "persuasion"

  1. 441

    PUBLIC Speaking FINDING YOUR VOICE by Osborn, Michael, Osborn, Suzanne, Osborn, Randall, Turner, Kathleen J

    Published 2015
    Table of Contents: “…Part One: The Foundations of Public Speaking Chapter 1: Discovering Your Voice Chapter 2: Understand and Managing Your Fear of Speaking Chapter 3: Preparing, Practicing and Presenting Your First Speech Chapter 4: The importance of listening Part Two: Preparation for Public Speaking Chapter 5: Understanding Your Audience and the Occasion Chapter 6: Selecting Your Topic Chapter 7: Building Responsible Knowledge Chapter 8: Supporting Your Ideas Chapter 9: Developing and Structuring Your Speech Part Three: Developing Presentation Skills Chapter 10: Presentation Aids Chapter 11: Putting Words to Work Chapter 12: Delivering Your Speech Part Four: Types of Public Speaking Chapter 13: Enlightening Discourse Chapter 14: Convincing DiscourseChapter 15: Persuasion in Controversy Chapter 16: Ceremonial Speaking on Special Occasions Appendix A: Communicating in Small Groups Appendix B: Speeches for Analysis…”
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    Manuscript Book
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    Critical thinking in clinical practice improving the quality of judgments and decisions by Gambrill, Eileen D. 1934-

    Published 2005
    Table of Contents: “…The need for critical thinking in clinical practice -- Sources of influence on decisions that clinicians make -- Reasons and reasoning: the heart of making decisions -- Different views of knowledge and how to get it: exploring your personal epistemology -- The influence of language and persuasion strategies -- Formal and informal fallacies: mistakes in thinking and how to avoid them -- Classification, pseudoauthority, and focusing on pathology -- Content and procedural knowledge -- Taking advantage of research on judgment, problem solving, and decision making -- Evidence-based practice: a philosophy and process for thinking ethically and critically about decisions -- Posing questions and searching for answers -- Critical appraisal of practice-related research: the need for skepticism -- Making decisions about data collection -- Discovering causes of clients' problems: common biases -- Predictions about clients and treatment effectiveness: improving the odds -- Enhancing the quality of case conferences, team meetings, and organizational culture -- Overcoming personal obstacles to critical thinking -- Maintaining critical thinking skills.…”
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    Book
  7. 447

    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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    Manuscript Book
  8. 448

    The rhetoric of nonverbal communication readings by Bosmajian, Haig A.

    Published 1971
    Table of Contents: “…A. Jones, Jr.--The persuasiveness of Nazi marching and der Kampf um die Strasse, by H. …”
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    Unknown
  9. 449

    TED TALKS The Official Ted Guide To Public Speaking by Anderson, Chris

    Published 2016
    Table of Contents: “…Explanation: How to Explain Tough Concepts -- 8. Persuasion: Reason Can Change Minds Forever -- 9. Revelation: Take My Breath Away! …”
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    Book
  10. 450

    The role of culture and cultural context a mandate for inclusion, the discovery of truth and understanding in evaluative theory and practice

    Published 2005
    Table of Contents: “…Greene -- Through a cultural lens : reflections on validity and theory in evaluation / Karen E. Kirkhart -- Persuasive language, responsive design : a framework for interculturally responsive evaluation / Melvin Hall and Denise Ward Hood -- Promoting culturally reliable and valid evaluation practice / Sharon Nelson-Barber, Joan LaFrance, Elise Trumbull, and Sofia Aburto -- An untold story in evaluation roots : Reid E. …”
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    Unknown
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    HISTORY OF ILLUSTRATION

    Published 2018
    Table of Contents: “…Jazz, Sex, and Prosperity: Popular Culture, Illustrated (1920-1940) -- 17. Persuasive Images and Polemic in World Events (1890-1945) -- 18. …”
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    Book
  13. 453

    MASS COMMUNICATION Living in the Media World by Hanson, Ralph E.

    Published 2015
    Table of Contents: “…Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive CommunicationChapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around the World…”
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    Book
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