Search Results - "metaphor"

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    Music as Multimodal Discourse Semiotics, Power and Protest

    Published 2017
    Table of Contents: “…: on the interplay of music, voice and lyrics in the advertising jingle / Johnny Wingstedt --When the fairy tale is over : an analysis of songs and institutional discourse against domestic violence in Spain / Laura Filardo-Llamas --Indigenous hip hop as anti-colonial discourse in Guatemala / Rusty Barrett --Song, sonic metaphor, and countercultural discourse in British folk-rock recordings / Matthew Ord.…”
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    Manuscript Book
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    Photography after Frank by Gefter, Philip

    Published 2009
    Table of Contents: “…On Sze Tsung Leong -- Photographic icons: fact, fiction or metaphor? -- Picnic that never was. On Beate Gutschow -- As unpretty as a picture. …”
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    Book
  7. 147

    100 Ways to Create a Great Ad by Collins, Tim

    Published 2014
    Table of Contents: “…Reveals -- Mash-ups -- Double meanings -- Puns -- Visual puns -- Visual metaphors -- Visual similes -- Analogy -- Omission -- Minimalism -- Rhyme -- Alliteration -- Questions -- The rule of three -- Contrasting pairs -- Lists -- Storytelling -- Consequences -- Sequences -- Homages -- Borrowed interest -- Reversal -- Displacement -- Disruption -- Contradiction -- Repetition -- Hyperbole -- Visual hyperbole -- Understatement -- Comparison -- Surrealism -- Shock -- Irony -- Bathos -- Paradox -- Slang -- Killer facts -- Self-awareness -- Anti-advertising -- Advertising parodies -- Brand mascots -- Bringing the product to life -- Personification -- Catchphrases -- Neologisms -- Long copy -- The curiosity arouser -- Arguments -- Advice -- Insults -- Compliments -- Challenges -- Crusades -- In-jokes -- Interaction -- Crowdsourcing -- Ambient -- Installation -- Special builds -- Stunts -- Using the medium -- Hoaxes -- Hidden camera -- Documentary -- Big ads -- Branded content -- Playing with the logo -- Symbols -- Typography -- Pricing -- Competitive ads -- Range -- Product demonstration -- Product shot -- Product sampling -- Topical -- Puzzles -- Illusion -- Diagrams -- Annotation -- Perspective change -- Details -- The effects of time -- Dramatizing the negative -- Dramatizing product experience -- Scale -- National identity -- Regional identity -- Alternative uses -- Transformation -- Product transformation -- Heritage -- Product story -- Product features -- Local knowledge -- Endorsement -- Testimonial -- Reverse testimonial -- Manufacturer's testimonial -- Staff…”
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    Book
  8. 148

    Imaginative methodologies in the social sciences creativity, poetics and rhetoric in social research

    Published 2014
    Table of Contents: “…Denzin -- On writing : on writing sociology / Zygmunt Bauman -- Alice in computerland / Laurel Richardson -- Exploring -- Getting in touch with the world : meaning and presence in social science / Svend Brinkmann -- Theatricalised reality and novels of truth : respecting tradition and promoting imagination in social research / Arpad Szakolczai -- Creative methods : oracles, poiesis and epiphanies as metaphors of theorizing / Kieran Keohane -- Teaching -- Creativity in the classroom : the poetics of pedagogy and therapeutic shock in teaching sociology / Anders Petersen, Michael Hviid Jacobsen and Rasmus Antoft -- Inspiring : the methodological imagination : using art and literature in social science methods teaching / Julie Seymour -- Imagining the outsiders : exploring literary representations of "the other" as pedagogic practice / Louise Sturgeon-Adams -- The uses of literary and cinematic characters in teaching sociology / Lisbeth B. …”
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    Book
  9. 149

    REIMAGINING COMMUNICATION EXPERIENCE

    Published 2020
    Table of Contents: “…Communication, perception and innovation : seeing the world through metaphorically coloured glasses / Judith Papadopoulos -- Audio experience / Emma Rodero, Lluis Mas -- Re-imagining embodiment in communication / Jason Edward Archer, Nathanael Bassett -- Reassessing the importance of nonverbal communication in the age of social media / Martin S. …”
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    Book
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    Dramatherapy and autism

    Published 2017
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    Manuscript Book
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