Search Results - "mass marketing"
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New and improved the story of mass marketing in America
Published 1996Click Here to View Status and Holdings.
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The Japanese as consumers Asia's first great mass market
Published 1967Click Here to View Status and Holdings.
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Return to me a novel
Published 2009“…A Ballantine books mass market original…”
Click Here to View Status and Holdings.
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Marketing Management The Millennium Edition
Published 2000Click Here to View Status and Holdings.
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DEFINING MANAGEMENT Business, Schools, Consultants, Media
Published 2016Table of Contents: “…Introduction: the rise of management -- Background: Views on the development of management -- Approach: Three "fields" in historical, comparative, and integrative perspective -- The emergence of schools of commerce -- Accountants and efficiency engineers as early consultants -- Modest beginnings for business publishing -- Establishing a place for business education -- Old certainties and new departures in consulting -- Broadening audiences for business publications -- Making business education scientific -- The assertion of management consulting -- Growth and diversification of management publishing -- The business school and the MBA become "global" -- Consulting as global big business -- Mergers and mass markets in media -- Conclusion: commoditizing management?…”
Click Here to View Status and Holdings.
Manuscript Book -
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THE ONE TO ONE FUTURE Building Relationships One Customer at a Time
Published 1993Click Here to View Status and Holdings.
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