Search Results - "mass marketing"

Refine Results
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6

    Return to me a novel by Reece, Christy

    Published 2009
    “…A Ballantine books mass market original…”
    Click Here to View Status and Holdings.
    Unknown
  7. 7
  8. 8

    DEFINING MANAGEMENT Business, Schools, Consultants, Media by Kipping, Matthias, Matthias Kipping, Behlül Üsdiken

    Published 2016
    Table of Contents: “…Introduction: the rise of management -- Background: Views on the development of management -- Approach: Three "fields" in historical, comparative, and integrative perspective -- The emergence of schools of commerce -- Accountants and efficiency engineers as early consultants -- Modest beginnings for business publishing -- Establishing a place for business education -- Old certainties and new departures in consulting -- Broadening audiences for business publications -- Making business education scientific -- The assertion of management consulting -- Growth and diversification of management publishing -- The business school and the MBA become "global" -- Consulting as global big business -- Mergers and mass markets in media -- Conclusion: commoditizing management?…”
    Click Here to View Status and Holdings.
    Manuscript Book
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20