Search Results - "marketing mix"

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    Political marketing

    Published 2011
    Table of Contents: “…Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. …”
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    Book
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    Global brand strategy unlocking brand potential across countries, cultures & markets by Van Gelder, Sicco 1964-

    Published 2003
    Table of Contents: “…The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmon…”
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    Book
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    Marketing and Social Media A Guide for Libraries, Archives, and Museums by Koontz, Christie

    Published 2014
    Table of Contents: “…A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" …”
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