Search Results - "marketing mix"
Suggested Topics within your search.
Suggested Topics within your search.
- Marketing 29
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- Planning 2
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- Social media 2
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Political marketing
Published 2011Table of Contents: “…Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. …”
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Marketing Of Hospitality And Tourism Service
Published 2010Click Here to View Status and Holdings.
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Global brand strategy unlocking brand potential across countries, cultures & markets
Published 2003Table of Contents: “…The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmon…”
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Marketing concepts for libraries and information services
Published 1993Click Here to View Status and Holdings.
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SALES AND MARKETING FOR TRAVEL AND TOURISM
Published 1994Click Here to View Status and Holdings.
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Marketing and Social Media A Guide for Libraries, Archives, and Museums
Published 2014Table of Contents: “…A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" …”
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